DCC

It’s an Irish company, they invest in healthcare, energy and technology, with emphasis on sustainability.

The brief was to create a set of images to represent each of the areas that DCC invest in without focusing on the actual brands. Featuring positive images of every day situations we all experience.

We shot it on locations in London and the south coast of England over two weeks, a mixture of models, actors and street casting.

That is how we found Pennie, a retired doctor who swims in the sea all year round, she has been doing it for years, apparently it’s very good for you. It was a magical experience, floating together in the freezing sea in March, gently rocked by the waves as the sun came out.

I wore a wetsuit, she was not impressed.

Igor Emmerich, DCC, Lifestyle and Health Photography, photo of man's legs running across a grass field

Healthcare

Igor Emmerich, DCC, Healthcare and lifestyle photography. A happy father and daughter bodyboarding in the sea.
Igor Emmerich, DCC, Healthcare and Lifestyle Photography, Lady smiling in yoga pose.
Igor Emmerich, DCC, Lifestyle Photography, Close up of man's hand dropping food into a blender.

Energy

Igor Emmerich, DCC, Lifestyle Photography, Man smiling whilst having a shower
Igor Emmerich, DCC, Lifestyle Photography, A close up of woman using an electronic tablet
Igor Emmerich, DCC, Lifestyle Photography, Low angled shot of man in tabard using electronic tablet
Igor Emmerich, DCC, Lifestyle Photography, Woman reading book with lamp on.
Igor Emmerich, DCC, Lifestyle Photography, Photo of Bass Guitar stood against a wall.

Tech

Igor Emmerich, DCC, Lifestyle Photography,  Close up of music studio producer's hand at mixing desk
Igor Emmerich, DCC, Lifestyle Photography, Drummer playing drum kit on stage with lighting
Igor Emmerich, DCC, Lifestyle Photography, Portrait, Musical artist performs on stage with lighting
Igor Emmerich, DCC, Lifestyle Photography, Close up of music artist's foot on pedal
Igor Emmerich, DCC, Lifestyle Photography, Close up of Guitarist using an amp on stage