DCC
It’s an Irish company, they invest in healthcare, energy and technology, with emphasis on sustainability.
The brief was to create a set of images to represent each of the areas that DCC invest in without focusing on the actual brands. Featuring positive images of every day situations we all experience.
We shot it on locations in London and the south coast of England over two weeks, a mixture of models, actors and street casting.
That is how we found Pennie, a retired doctor who swims in the sea all year round, she has been doing it for years, apparently it’s very good for you. It was a magical experience, floating together in the freezing sea in March, gently rocked by the waves as the sun came out.
I wore a wetsuit, she was not impressed.
Healthcare
