Celebrating life, every day, everywhere
This was my brief when I travelled to Amsterdam and Budapest for Diageo with my team to visit shops and bars capturing candid moments of people enjoying their products.
A medium dry vodka martini, lemon peel. Shaken, not stirred.
~ Bond
The modern mixologist
Craft Cocktails put an emphasis on fresh ingredients and represent a time when bartenders were alchemists, educated professionals who put their reputation up with every cocktail they served.
Molecular Mixology approaches drink mixing from an entirely scientific perspective, introducing tools and ingredients more at home in a laboratory than a back bar, such as liquid nitrogen, emulsifying chemicals, and high end blenders.
